In 1907, PACE was born in the UK. After more than 100 years of development, PACE now sell high-quality products and services in over 90 countries and regions, including the EU, US, Australia, Japan, and New Zealand. Each year over 3.5 million PACE tires are sold. Having collaborated with 2 of the largest tire distributors in the UK, Tyrepower and GreersTyres for more than 15 years, PACE has accumulated advanced international R&D and global sales experience and gained excellent customer satisfaction rate and market share in the UK market. PACE even used to be the appointed tire supplier for the British royal car fleet.

Combining an industry 4.0 production system, intelligent high-tech manufacturing, and European technology ensures that PACE tires maintain the core competency in the UHP and run-flat series. As a result, PACE is a multi-functional, full-performance, good-looking tire brand.

With the concept of passion and innovation, PACE TYRES entered the Chinese market in 2019. Based on rapid response to the Chinese market and over 20 years of overseas sales experience, PACE is committed to creating a comfortable and pleasant driving experience, providing high-quality products to meet different needs, and building a valuable tire brand for business partners through continuous development and innovation.