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Engineering Value Through Technology – PACE Brand Positioning and Manufacturing Excellence

  Born in the UK, PACE has built its premium positioning on advanced engineering and consistent quality. As global markets demand higher standards of performance, safety, and reliability, PACE continues to invest in technology development and manufacturing upgrades, ensuring that every product delivers long-term value and dependable performance.

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  PACE integrates an Industry 4.0 manufacturing system across the entire production chain. Automated logistics, intelligent warehousing, and real-time inspection systems cover key processes including mixing, calendaring, building, curing, and final inspection. Supported by European engineering expertise and global road data, PACE continuously refines compound formulations, structural design, and performance balance to achieve consistency in handling, comfort, safety, and durability.


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  By combining advanced R&D with disciplined production control, PACE transforms manufacturing consistency into brand strength. This commitment ensures that every PACE tyre delivers reliable performance worldwide, reinforcing long-term trust among drivers and business partners.

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